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	<title>Patosha Jeffery, The Girls Basketball Trainer Blog &#187; success</title>
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	<link>http://girlsbasketballtrainer.com/blog</link>
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		<title>All Access Practice with Geno Auriemma DVD Review and Cheat Sheet</title>
		<link>http://girlsbasketballtrainer.com/blog/2011/04/all-access-practice-with-geno-auriemma-dvd-review-and-cheat-sheet/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2011/04/all-access-practice-with-geno-auriemma-dvd-review-and-cheat-sheet/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 19:04:07 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[drills]]></category>
		<category><![CDATA[plays]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[workouts]]></category>

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		<description><![CDATA[
All Access Practice with Geno Auriemma DVD Cheat Sheet
Social Bookmarking]]></description>
			<content:encoded><![CDATA[<p><iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/mbnzeOHSpTw?rel=0" title="YouTube video player" width="425"></iframe></p>
<p><a href="http://girlsbasketballresources.com/">All Access Practice with Geno Auriemma DVD Cheat Sheet</a></p>
<br/><a href="http://www.socialmarker.com/?link=http://girlsbasketballtrainer.com/blog/2011/04/all-access-practice-with-geno-auriemma-dvd-review-and-cheat-sheet/&title=All+Access+Practice+with+Geno+Auriemma+DVD+Review+and+Cheat+Sheet&text=+All+Access+Practice+with+Geno+Auriemma+DVD+Cheat+Sheet...&tags=" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<title>4 Techniques to Lift Your Confidence</title>
		<link>http://girlsbasketballtrainer.com/blog/2011/01/4-techniques-to-lift-your-confidence/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2011/01/4-techniques-to-lift-your-confidence/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 03:40:46 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://girlsbasketballtrainer.com/blog/?p=388</guid>
		<description><![CDATA[
Please post a comment on this blog and let me know what you think about confidence in girls basketball. Just scroll down to leave a comment. This should be your thoughts on what you heard in the video or other ways you have gotten your confidence back. I will be personally responding to the comments.
Patosha [...]]]></description>
			<content:encoded><![CDATA[<p><embed src="http://blip.tv/play/hYkLgceKUgA" type="application/x-shockwave-flash" width="320" height="270" allowscriptaccess="always" allowfullscreen="true"></embed></p>
<p><strong>Please post a comment</strong> on this blog and let me know what you think about confidence in girls basketball. Just scroll down to leave a comment. This should be your thoughts on what you heard in the video or other ways you have gotten your confidence back. I will be personally responding to the comments.</p>
<p>Patosha Jeffery, The Girls Basketball Trainer</p>
<br/><a href="http://www.socialmarker.com/?link=http://girlsbasketballtrainer.com/blog/2011/01/4-techniques-to-lift-your-confidence/&title=4+Techniques+to+Lift+Your+Confidence&text=+Please+post+a+comment+on+this+blog+and+let+me+know+what+you+think+about+confidence+in+girls+basketball.+Just+scroll+down+to+leave+a+comment.&tags=" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<title>Do You Believe In Yourself</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/11/do-you-believe-in-yourself/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/11/do-you-believe-in-yourself/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 17:00:50 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://girlsbasketballtrainer.com/blog/?p=354</guid>
		<description><![CDATA[Do you believe in your ability on the court? If you&#8217;re not a starter right now, do you believe in yourself? If you&#8217;re not making your free throws, do you believe? If you are still on JV, do you believe?
Here is a video of a young man that had all the odds against him. They [...]]]></description>
			<content:encoded><![CDATA[<p>Do you believe in your ability on the court? If you&#8217;re not a starter right now, do you believe in yourself? If you&#8217;re not making your free throws, do you believe? If you are still on JV, do you believe?</p>
<p>Here is a video of a young man that had all the odds against him. They said he couldn&#8217;t. They said why even try. But guess what, HE BELIEVED!!</p>
<p><iframe src='http://www.forbes.com/video/embed/embed.html?show=100&#038;format=frame&#038;height=496&#038;width=336&#038;video=fvn/driven/matt-mullenweg-wordpress&#038;mode=render' width='336px' height='496px' frameborder='0' scrolling='no' marginwidth='0' marginheight='0'></iframe></p>
<p>This website is a wordpress website.. BELIEVE!!! </p>
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		<title>Girls Basketball Quote of the Day</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/11/girls-basketball-quote-of-the-day-5/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/11/girls-basketball-quote-of-the-day-5/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 16:11:34 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://girlsbasketballtrainer.com/blog/?p=348</guid>
		<description><![CDATA[“Focus  more on your desire than on your doubt, and the dream will take care of  itself. You may be surprised at how easily this happens. Your doubts  are not as powerful as your desires, unless you make them so.”
-Marcia Wieder
 
Social Bookmarking]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;"><span style="font-family: Georgia; font-size: large;"><span style="font-family: Georgia; font-size: large;"><span><em><strong>“Focus  more on your desire than on your doubt, and the dream will take care of  itself. You may be surprised at how easily this happens. Your doubts  are not as powerful as your desires, unless you make them so.”<br />
-Marcia Wieder</strong></em><br />
</span></span> </span></span></p>
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		<title>Separated to Be Elevated</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/11/separated-to-be-elevated/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/11/separated-to-be-elevated/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 21:22:31 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://girlsbasketballtrainer.com/blog/?p=334</guid>
		<description><![CDATA[
Another Great  John Di Lemme Tip.
If you are a Champion (and you are), then you will be promoted to greater and higher realms of leadership. Life has a way of elevating true Champions. Just as cream rises to the top of milk, true Champions rise to the top of companies, projects, and great events. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-339" title="Elevate" src="http://girlsbasketballtrainer.com/blog/wp-content/uploads/2010/11/Elevate-300x300.jpg" alt="Elevate" width="300" height="300" /></p>
<p>Another Great  John Di Lemme Tip.</p>
<p>If you are a Champion (and you are), then you will be promoted to greater and higher realms of leadership. Life has a way of elevating true Champions. Just as cream rises to the top of milk, true Champions rise to the top of companies, projects, and great events. When that happens, old relationships fall away. It can be emotional and difficult, but it’s part of the price of leadership. Champions must be separated from the crowd before they can be elevated into prominence.</p>
<p>I only hang out with Champions. My mastermind team consists wonderful, fired up, success maniacs that are striving to succeed in every area of their life. They support and encourage my “Why” in life, and I support them the same way. But, you know what? Not one of them is someone I knew from my past. Except for my parents and some family, not one of my friends from my old days is around me today. Think about that; I was separated away from the lower levels. That’s not prideful talk. I’m humbled and grateful for the blessings of God that have elevated me. But, I’m telling you that one of the prices that Champions have to pay is being separated from the old gang.</p>
<p>I won’t even try to convince you that this is an easy process. Sometimes it happens naturally after you begin to immerse yourself in positive self-development materials and activities. One day you look around, and you are surrounded by positive, like-minded people. Believe me, negative naysayers don’t want to hang around with someone that is always speaking empowering words or has a positive outlook on life despite the obstacles.</p>
<p>On the other hand, sometimes those friends that are always dragging you down just decide to hang around and try harder to squash your Why in life. What do you do? You have to exercise the gift of goodbye. Explain to those people that you are on a path to success and you cannot allow them to steal your dreams. It’s like a bad apple in a barrel of delicious red apples. That bad apple becomes cankerous and destroys all of the bright, vibrant apples. This is what happens when you allow those so-called friends to continually badger you with their negative nonsense.</p>
<p><img class="aligncenter size-full wp-image-338" title="champion" src="http://girlsbasketballtrainer.com/blog/wp-content/uploads/2010/11/champion.jpg" alt="champion" width="225" height="225" /></p>
<p>I readily admit that I am always ready to embrace goodbye. I only spend time with Champions. Of course, I’ll help someone that is struggling to find success. I am a mentor, and I’m pretty good at spotting the Champions fighting to get out of people. You’ve seen them too; they’re not addicted to negative attitudes and words. They are always searching the horizon in order to spot their future. When they see it, they go for it. I will always have time to help those people. I love them…Champions struggling to be born. It is not hateful to tell someone goodbye. Rather, it’s faithful. It’s faithful to your own dream and to live the life of a Champion. It’s not a personal thing. You shouldn’t be cruel or dismissive of others, but you have to respond to the call of success. That call will always separate you before it elevates you.</p>
<p>I have seen people elevated while trying to hang on to someone from the old days. If they continue, the old buddy will often trip them up. Not because he’s a bad guy, but because he’s addicted to negativity. It’s like eagles trying to hang out with pigeons. There’s nothing wrong with pigeons, but they will NEVER be eagles. You are an eagle! Fly higher than the pigeons and don’t look down. If you’re making $50,000 a year, start hanging out with people who make $200,000 a year. Learn their secrets. Ask them to teach you. That’s what “separated to be elevated” means. You make a choice about the kind of influences, the kind of people, the kind of books, the kind of movies and the kind of material that you will allow into your mind.</p>
<p><img class="aligncenter size-full wp-image-341" title="noicecream" src="http://girlsbasketballtrainer.com/blog/wp-content/uploads/2010/11/noicecream.jpg" alt="noicecream" width="225" height="224" /></p>
<p>This is serious stuff. Listen to me. If you were determined to become physically fit and healthy, you wouldn’t continue to hang out with Twinkies, donuts, beer, and Doritos. You would find the gift of goodbye; you would move out of the old nutritional neighborhood. You would allow yourself to be separated from McDonalds and Pizza Hut in order to be elevated to healthy power foods. What if you tried to be healthy, but said, “I can’t leave my old friends – the fries, the cakes, the milk shakes – I can’t forsake them?” How long would your dream of health and physical fitness last? It’s the same thing with success and living as a Champion.</p>
<p>You have a decision to make. Are you going to be a Champion? Are you willing to pay the price? The struggle is vitally important. It does something in you and for you. I’ve never known a Champion who didn’t have to struggle with shaking off the old in order to embrace the new. The number of obstacles that you face in life will lay the foundation for massive growth.</p>
<p>Let me tell you, sometimes between the separated and the elevated, there is a very lonely period. You’ve been separated from your old friends and not yet integrated with lots of Champions. That is a real testing time. I was in my twenties when I made the decision to leave my old friends behind. At that time, I was surrounded by many so-called friends that called me everyday to hang out. It wasn’t until I began my success journey that I finally realized that I was wasting precious time by hanging out with that crowd. I wanted so much more out of life and believed I could achieve it. Unfortunately, my friends weren’t ready to step out in faith and build a new life for themselves. After a while, I noticed that the phone stopped ringing and I rarely saw any of those people. It was very lonely but I eventually met new friends that believed in me as much as I believed in myself and my Why in life.</p>
<p>If you want to achieve greatness in your life, then you have to make the decision to develop a mastermind team of positive, influential people that are success-driven and believe in you. Have you ever tried to steer a parked car? Not much excitement there. It’s far better to steer a car that’s moving. The power steering is flowing, the tires are moving on the highway, and you can gently and effortlessly glide that vehicle right up onto the road. When you try to steer from a parked, no power, cold-engine spot on the driveway, nothing happens. Success is like that. You will never be able to turn the key in your heart and travel down the road of success without first pulling out of the old, comfortable parking spot of negative associations.</p>
<p>You’re a Champion! Your car is already moving. The fact that you’re reading this article and not a comic book or other time-waster means that your car is moving pretty well. Just keep rolling . . . right on past the slower cars, the older cars and the beat-up pick-ups that have not been maintained. You were destined for higher elevations. It’s time to go for it!</p>
<p>Motivating Champions Worldwide !</p>
<br/><a href="http://www.socialmarker.com/?link=http://girlsbasketballtrainer.com/blog/2010/11/separated-to-be-elevated/&title=Separated+to+Be+Elevated&text=+Another+Great++John+Di+Lemme+Tip.+If+you+are+a+Champion+%28and+you+are%29%2C+then+you+will+be+promoted+to+greater+and+higher+realms+of+leadership.+Life+has+a+way+of+elevating+true+Champions.&tags=the+old%2C+old+friends%2C+hang+out%2C+you+have%2C+people%2C+it%E2%80%99s%2C+champions%2C+friends%2C+success%2C+champion" target="_blank"><img src= "http://www.socialmarker.com/bookmark.gif" border="0" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<title>The Most Dangerous Person in YOUR Life</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/11/the-most-dangerous-person-in-your-life/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/11/the-most-dangerous-person-in-your-life/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 21:19:34 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[teamwork]]></category>

		<guid isPermaLink="false">http://girlsbasketballtrainer.com/blog/?p=331</guid>
		<description><![CDATA[I saw this a couple of years ago on John Di Lemme website, http://championslivefree.com.
Read It.. Think about It.
The Most Dangerous Person in YOUR Life
Who is the Most Dangerous Person in YOUR Life?
You may say that you have no such person in your life, but most likely you do and you just don’t know who they [...]]]></description>
			<content:encoded><![CDATA[<p>I saw this a couple of years ago on John Di Lemme website, http://championslivefree.com.</p>
<p>Read It.. Think about It.</p>
<p>The Most Dangerous Person in YOUR Life</p>
<p>Who is the Most Dangerous Person in YOUR Life?</p>
<p>You may say that you have no such person in your life, but most likely you do and you just don’t know who they are.  The majority of these people will not intentionally hurt you.  It’s  their actual character traits and their habits that will have a  negative effect on your life.</p>
<p>So, what do these people look like?  Most of them don’t have a certain look, but they do have many of the following traits.</p>
<p>These people</p>
<p>* Constantly speak negative<br />
* See no light at the end of the tunnel<br />
* Allow failure to be an option<br />
* Don’t believe in dreams (yours or theirs)<br />
* Want to “make” money rather than “earn” it<br />
* Always have an opinion, which is negative<br />
* Become complacent in their lives<br />
* Make decisions that result in failure</p>
<p>Do you have these people on your Mastermind Team?  If so, what are you going to do about it?  You have two choices.</p>
<p>You can allow those people to control YOUR destiny with their negative  opinions, failure mindset and inability to dream.</p>
<p>OR</p>
<p>You can Love them, Leave them and Show them.  What does that mean?  You simply continue to care for them as a friend, associate, etc., but you no longer allow them to negatively impact your life.  If they don’t like attending personal development seminars, then don’t invite them.  If they don’t like your positive mastermind team members, then stop allowing them to join your mastermind team gatherings.  How do you show them?  You forge forward  towards the achievement of your Why despite any obstacle that you encounter. Those people will start to see that you are serious and nothing will stop you!</p>
<p>I challenge you to look at the top ten people that you associate with in your life, write down their names and then beside their names write down what impact each person has on your life.  If ANY of them are negative, then you have two choices.  Which one will you chose?</p>
<p>Motivating Champions Worldwide…</p>
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		<title>Girls Basketball Quote of the Day</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/10/girls-basketball-quote-of-the-day-4/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/10/girls-basketball-quote-of-the-day-4/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 13:59:47 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://girlsbasketballtrainer.com/blog/?p=292</guid>
		<description><![CDATA[“You  are capable  of more than you know. Choose a goal that seems right for  you and strive to be the best, however hard the path. Aim high. Behave  honorably. Prepare to endure failure. Persist! The world needs all you  can give.”
-Edward O. Wilson
Social Bookmarking]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 130%;"><span style="font-style: italic; font-weight: bold;">“You  are capable  of more than you know. Choose a goal that seems right for  you and strive to be the best, however hard the path. Aim high. Behave  honorably. Prepare to endure failure. Persist! The world needs all you  can give.”</span><br />
<span style="font-style: italic; font-weight: bold;">-Edward O. Wilson</span></span></p>
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		<title>Girls Basketball Quote of the Day</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/10/girls-basketball-quote-of-the-day-3/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/10/girls-basketball-quote-of-the-day-3/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 16:07:45 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[success]]></category>

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		<description><![CDATA[“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles  and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.”
-Mark Victor Hansen

Social [...]]]></description>
			<content:encoded><![CDATA[<p><em>“Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles  and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.”<br />
-Mark Victor Hansen</em></p>
<blockquote>
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		<title>Watch What You Say on Facebook, Twitter</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/09/watch-what-you-say-on-facebook-twitter/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/09/watch-what-you-say-on-facebook-twitter/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 02:07:38 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[leadership]]></category>
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		<description><![CDATA[image from ESPN Hoopgurlz

I knew eventually someone would write about it. I even had a conversation about this with a coach.
WE COULD NOT BELIEVE WHAT HIGH SCHOOL PLAYERS WERE POSTING ON FACEBOOK.
Maybe the words from a former college basketball coach will make players think twice about what they post on Facebook and Twitter. You never [...]]]></description>
			<content:encoded><![CDATA[<p><em>image from ESPN Hoopgurlz</em><br />
<img class="aligncenter size-medium wp-image-213" title="hoopgurlzfacbook" src="http://girlsbasketballtrainer.com/blog/wp-content/uploads/2010/09/hoopgurlzfacbook-300x168.jpg" alt="hoopgurlzfacbook" width="300" height="168" /></p>
<p>I knew eventually someone would write about it. I even had a conversation about this with a coach.</p>
<p>WE COULD NOT BELIEVE WHAT HIGH SCHOOL PLAYERS WERE POSTING ON FACEBOOK.</p>
<p>Maybe the words from a former college basketball coach will make players think twice about what they post on Facebook and Twitter. You never know who is watching or reading!!!!</p>
<blockquote><p>No matter what form of social media you might be using these days,  coaching staffs are going to be doing their homework and checking out  whatever it is you might be putting out there for the world to see.   They&#8217;re going to read your posts, check out just who your friends might  be, and you can absolutely bet they&#8217;re looking at the pictures you&#8217;re  sharing.</p></blockquote>
<p><a href="http://sports.espn.go.com/ncaa/recruiting/basketball/womens/columns/story?columnist=lewis_mark&amp;id=5570737" target="_blank">Click here for the complete ESPN HoopGurlz article by Mark Lewis</a></p>
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		<title>How to Stand Out in Girls Basketball</title>
		<link>http://girlsbasketballtrainer.com/blog/2010/09/how-to-stand-out-girls-basketball/</link>
		<comments>http://girlsbasketballtrainer.com/blog/2010/09/how-to-stand-out-girls-basketball/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 15:19:29 +0000</pubDate>
		<dc:creator>Patosha Jeffery</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[success]]></category>

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		<description><![CDATA[I was reading a blog post from Alan Stein. He is the strength and conditioning coach from the video I posted on Conditioning Drills
His post talks about branding yourself. It has some very interesting points and it comes at the right time especially since basketball tryouts and the last NCAA evaluation period of the year [...]]]></description>
			<content:encoded><![CDATA[<p>I was reading a blog post from Alan Stein. He is the strength and conditioning coach from the video I posted on <a href="http://girlsbasketballtrainer.com/blog/2010/08/girls-basketball-conditioning-drills/">Conditioning Drills</a></p>
<p>His post talks about branding yourself. It has some very interesting points and it comes at the right time especially since basketball tryouts and the last NCAA evaluation period of the year are approaching. That means players will be putting themselves in position to impress and stand out so team coaches and college coaches can see them.</p>
<p>Here are some interesting points:</p>
<blockquote><p>What are your favorite brands?<br />
Nike? Apple? Facebook? BMW? Vitamin Water?</p>
<p>Do you consider people to be brands? Well they are! The most obvious is Michael Jordan (heck, his company is called the Jordan Brand). What about Donald Trump, Jay-Z, and LeBron James? Do you consider them brands? I certainly do. Why? Because the characteristics that come to mind when you think of them as individuals are automatically associated with the product they endorse. Make sense? You won’t see Donald Trump endorsing Wrangler Jeans.</p>
<p>If you want to be successful, both on and off the court, you need to start viewing yourself as a brand as well. Think of it as “brand you.” Everything you do affects your brand in some way (either positively or negatively). The way you dress, the way you act, and even the way you play. You need to take your brand very seriously if you want to make it to the top. And just to clarify, I believe in being authentic. I am not telling you to act like someone else or to try to please others just for the sake of it. You need to be real. You need to be genuine. You need to believe in your own brand, and equally important, set the standards of your brand. You need to decide what characteristics you find most important and then live up to them every day of your life.</p>
<p>Is your goal to play college basketball? Then carry yourself as if you already do! Hold yourself to the same standard of excellence as an elite college basketball player would… now… don’t wait. Carry yourself with the same honor, character, humbleness and work ethic as college superstars Evan Turner (Ohio State) or Wesley Johnson (Syracuse). Those two represent everything that is right with college basketball. Evan and Wesley know the importance of their brand. And now both are surefire lottery picks.</p>
<p>What do you want people to think about your brand? What would you want them to say when describing your brand? Hard working or lazy? Coachable or a hard-headed? Energy giver or energy taker?</p>
<p>What makes your brand unique on the court? Are you a great passer? Or are you a ball hog? Are you a lock-up defender? Or do you only play one end of the floor? Are you a good teammate? Or are you only focused on getting yours?</p>
<p>What makes your brand special off the court? Are you a good student? Or are you a class clown? Do you do what is right when no one is watching? Or are you always looking for a short-cut or an easy way out? Nike cares about what people think of their brand. So does Apple. So does Vitamin Water. So does every other big time brand. So should you.</p>
<p>If you don’t think these things matter, then honestly, you don’t have a clue. They matter more than you know. What people (coaches, teachers, scouts, parents, friends, etc.) think about your brand has a direct impact on the opportunities you will have in life. You only buy brands you like and trust, right? Why would people be any different? Would you buy an iPod if there was a good chance it would break? Would you drink Gatorade if it tasted like vinegar? Absolutely not! So why would a college coach want to give you a scholarship or an NBA general manager give you a contract if they didn’t have full confidence in your brand (both on and off the court)? The answer is… they wouldn’t.</p>
<p>Everything you do reflects your brand – everything! The way you dress, your email etiquette, your Tweets, your table manners, your voicemail message, your eye contact… the list goes on and on.</p>
<p>I roll my eyes when a player sends me an incoherent email full of grammatical errors and spelling mistakes asking me what they need to do to be successful on the court. Especially when it is sent from ChocolateAdonis@aol.com (which actually happened!). How am I supposed to take them seriously? If you don’t have the personal pride to use spell check or punctuation, why would I think you have the discipline to follow my recommendations? Please don’t waste my time. Same goes for someone who has a 5 minute rap song full of foul language on their outgoing voice message or a Facebook profile full of inappropriate pictures. These folks just don’t get it.</p>
<p>Research has shown it takes less than 30 seconds for someone to form a lasting impression of you. If you make a poor first impression, it can take up to 21 follow up impressions to change that person’s opinion. First impressions are a big deal. Remember, whether it is right or wrong, people will always judge you and judge your brand. What do you want them to think?</p>
<p>One of my favorite stories of first impressions and building a strong brand is when Michael Redd met Jerry Colangelo. Back in 2006, USA Basketball was in the initial stages of putting together the “Redeem Team” to compete in the 2008 Summer Olympics. Jerry Colangelo (managing director of USA Basketball) arranged individual interviews with every potential player. He wanted to meet with them prior to deciding who to put on the team. He wanted to look them in the eye to get a sense of their character and commitment. Michael Redd drove straight from his practice with the Milwaukee Bucks to a hotel in Chicago for the interview. When Mr. Colangelo answered the door, Michael was standing there in his team warm-ups with a garment bag on his shoulder. After shaking hands, Michael asked if he could be excused to use the rest room. When he emerged a few minutes later he was dressed in a full suit and tie. Now he was ready for the interview. Now he was ready to show Mr. Colangelo what his brand was about.</p>
<p>Michael Redd’s actions landed him on the team that eventually won the gold medal. Putting on his suit and tie for the interview showed respect and professionalism. You see, Michael Redd gets it. He understands the importance of his brand. It is not an accident he plays in the NBA and has an Olympic gold medal.</p>
</blockquote>
<p><span style="font-size:130%;">What is Your Brand?</span></p>
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